Target market determination

Target Market Determination: Alpha Finance Consumer Asset Finance

This Target Market Determination ("TMD") provides information about the consumers that this product has been designed for, having regard to the likely objectives, financial situation and needs for those in the target market. Consumers should refer to the terms and conditions of the product and any supplementary documents which outline the relevant terms and conditions when deciding about the product.

This document is not a full summary of the product's terms and conditions and is not intended to provide financial advice or professional advice of any kind. Consumers are encouraged to seek independent legal, financial and professional advice before deciding the product.

Product: Alpha Finance Secured Asset Loan ("product"), also marketed as Ignition Vehicle Finance. Both names refer to the same product and are covered by this TMD.

Issuer: Alpha Finance Pty Ltd

ACL Number: 411447

AFCA Member: 43724

Last reviewed: 9 September 2026

Target market

The Alpha Finance secured asset loan is designed for a class of consumers seeking finance to purchase a motor vehicle, who want to make regular repayments and have a fixed rate of interest for the life of the loan.

Consumers in the relevant class of consumers must meet our eligibility criteria which includes that they:

• Must be 18 years or older at the time of application
• Must be an Australian citizen, permanent resident, or hold a valid visa with a remaining term equal to or greater than the loan term applied for
• Must have an acceptable credit rating
• Can demonstrate their capacity to repay the loan over a sustained period of time.

Product description and key attributes

The key attributes of the Alpha Finance Secured Asset Loan include:

• Loan amounts from $10,000 to $25,000
• Loan terms from 36 to 60 months
• Repayment terms are either weekly or fortnightly
• Fixed rate of interest for the life of the loan
• Vehicles must be purchased from registered/licensed dealers
• Regulated under the National Consumer Credit Protection Act 2009
• Monthly account fees payable
• Early repayment fees are applicable.

The Alpha Finance Secured Asset loan has classifications of Bronze, Silver, Gold, Platinum and Diamond risk classes, all of which are covered by this TMD.

Consumer needs and objectives

The Alpha Finance secured asset loan is designed for consumers who:

• Need to borrow between $10,000 and $25,000
• Want finance to purchase a motor vehicle
• Want a fixed rate of interest for the life of the loan
• Want the choice to make repayments in weekly or fortnightly intervals

Financial situation

This product is designed for consumers who:

• Receive regular and ongoing income
• Can afford to service a loan of at least $10,000
• Want to make regular repayments over a defined period
• May have credit defaults in the past
• Meet additional lending and eligibility criteria

Excluded classes

This product is not designed for consumers who:

• Wish to use finance for other than purchasing a motor vehicle
• Have a credit file that is younger than 3 years
• Have any unpaid defaults greater than or equal to 3 months listed on their credit report
• Have poor bank account conduct
• Display short-term cash lender activity
• Intend to repay the loan early and do not wish to incur an early repayment fee

Consistency between target market and product

The Consumer (Secured) Asset Loan is designed to suit consumers with reasonable banking conduct who require access to funds to purchase a motor vehicle. The loan is designed to complement the asset type being financed and the circumstances of the consumers.

Consumers in the target market are those looking for a fixed rate of interest and who intend to remain in the loan for a reasonable period or who are willing to pay an early termination fee. Those in the target market are unlikely to have sufficient savings to purchase a motor vehicle outright yet have sufficient regular income to service a loan. The fixed interest rate provides certainty of repayment amounts, which is appropriate for consumers on regular income who need predictability in their budgeting. The range of repayment frequencies (weekly or fortnightly) allows consumers to align repayments with their income cycle, reducing the risk of payment default. The loan term range of 36 to 60 months is designed to balance repayment affordability with total interest cost, giving consumers flexibility to select a term consistent with their financial capacity. The risk classification framework (Bronze through Diamond) enables Alpha Finance to appropriately price risk and extend credit to a broad range of consumers, including those with prior credit impairment, while maintaining responsible lending standards. Fee transparency, including the disclosure of monthly account fees and early repayment fees, ensures consumers can make informed decisions before entering the product. Overall, the product is reasonably likely to result in good consumer outcomes for those within the target market, by providing access to vehicle finance that is appropriately structured for their financial situation and repayment capacity.

Distribution outcome framework

The following framework is provided to assist distributors in assessing whether a consumer is likely to be within, outside, or on the border of the target market for this product.

Likely consistent with target market. Consumer is 18 years or older; is an Australian citizen, permanent resident, or holds a visa with remaining term equal to or exceeding the loan term; has a credit file of 3 or more years; has no unpaid defaults of 3 months or greater; has regular verifiable income sufficient to service the loan; seeks finance between $10,000 and $25,000 solely to purchase a motor vehicle; prefers a fixed interest rate; and intends to hold the loan to or near its maturity.

May be consistent with target market (border cases). Consumer meets most eligibility criteria but has minor prior credit impairment that falls within an approved risk class; or has a credit file of less than 3 years but has otherwise demonstrated consistent repayment behavior; or is considering early repayment and has been clearly informed of the early repayment fee and confirmed acceptance. Distributors should exercise additional care and document the basis for proceeding in these cases.

Likely inconsistent with target market. Consumer is under 18 years of age; is not an Australian citizen, permanent resident, or eligible visa holder; requires finance for a purpose other than purchasing a motor vehicle; has unpaid defaults of 3 months or greater on their credit report; has poor bank account conduct; displays short-term cash lending activity; intends to repay early and does not accept the early repayment fee; or cannot demonstrate capacity to service the loan. Distributors must not proceed with applications in these circumstances.

Distribution channels and conditions

This product is designed to be distributed through the following channels:

• Alpha Finance website
• Alpha Finance Customer Care Team
• Brokers who hold an Australian credit licence, are representatives of an ACL holder or those who operate under an exemption to the licensing requirements under National Consumer Credit Protection Act 2009
• Approved third-party referral partners with whom Alpha Finance has a formal agreement

All distribution channels must be accredited with Alpha Finance and must be familiar with the Alpha Finance product and the relevant target market determination.

Distribution conditions include ensuring that consumers have the appropriate borrowing capacity and meet the lending and eligibility criteria and requirements for the product. Alpha Finance ensures that any information in relation to the product is disseminated in a timely and readily accessible manner to all distributors and authorised internal sales consultants.

Why the distribution conditions and restrictions will make it more likely that the consumers who acquire the product are in the target market. The distribution conditions ensure alignment to the target market by ensuring that:

• All distributors are made aware of the target market and criteria for loan eligibility
• Our application and approval process has controls in place to ensure all approved consumers meet our eligibility and lending requirements
• Alpha Finance has taken reasonable steps to ensure distribution is aligned with the target market
• Monitoring and reporting can happen efficiently

Distributor reporting obligations

All distributors are required to report the following to Alpha Finance in a timely manner:

• Any dealing in the product that is reasonably believed to be inconsistent with this TMD, reported as soon as practicable and no later than ten (10) business days after the distributor becomes aware of such dealing.
• Any significant increase in consumer complaints relating to the product, including complaints about suitability, fees, or early repayment.
• Any increase in hardship applications or early default events that may suggest a systemic issue with product suitability.
• Complaints data on a quarterly basis or as otherwise requested by Alpha Finance.

Distributors must retain records sufficiently to allow Alpha Finance to monitor compliance with this TMD and must cooperate with any review or audit conducted by Alpha Finance or a regulatory authority.

Review triggers

Alpha Finance will review this target market determination if any of the following triggers occur, where they reasonably suggest that this target market determination is no longer appropriate:

• Changes in responsible lending legislation and guidelines
• A significant increase in default rates
• A significant increase in the number of hardship notices within proximity to loan origination
• A significant dealing in the product outside of the target market occurs
• A significant number of complaints are received from customers in relation to the product
• A material change to the product and/or the terms and conditions of the product
• Adverse external events occurring such as adverse media coverage or regulatory attention

Review period

Initial review: Within 18 months of the effective date of 15/06/2026

Periodic reviews: Within 18 months of the previous review

Last reviewed 9 September 2026.

Alpha Car Finance Pty Ltd. ABN 93 151 835 040. Australian Credit Licence 411447.